This isn’t a “how to grow fast” guide.
It’s a real look at my first year running an art business full-time - the good, the confusing, and the trial-and-error parts. I wrote it as a structured journal, broken into phases, showing how things actually unfolded.
If you’re building something creative and want honesty over hacks, this is for you.
What’s Inside: 6 Chapters of "All-In" Reality
This guide isn't a traditional ebook, it’s a close up look into the mental models and steps I used to build a sustainable creative practice. It is divided into two parts:
The Narrative - A Year of Invisible Work
I walk you through the phases of my first year as if you were reading my personal diary - from the 8-month "Phase 0" groundwork to the intense "Launch Prep" sprint and the eventual stabilization of the business. You’ll get a close-up look at the Four Pillars of my business:
- The Art: Craft, inspiration, and finding my way back to drawing.
- The Business: The logistics, pricing, and the "boring" parts that make the art possible.
- Social Media: Marketing that feels like sharing, not shouting.
- The Inner Work: Navigating the doubt, loneliness, and stamina required to go all-in.
The Workbook - Real Strategy for Your Art
The second half shifts from my story to yours. It includes the exact exercises and frameworks I used to define my own brand, helping you move from "just posting" to building a social media presence with intention.
- Brand Identity & Positioning: Move beyond logos to find your unique brand values, "tone of voice," and your specific place in the market.
- Defining Your Audience: Understanding the psychographics of who your art speaks to.
- The Social Media Framework: You learn about Content Pillars so you can share your work in a way that feels intentional rather than like you’re chasing algorithms.
This is for you if:
- You’re at a turning point: You’re an artist or aspiring creative who senses that conventional "growth hacks" don’t apply to the depth of your work.
- You want the "behind the scenes": You want to see the real "invisible work" and the slow decisions that rarely make it into a 15-second reel.
- You need permission to go slow: You want to build something that feels true to you, even if it unfolds more slowly than the internet says it should.
I’ve priced this at 12€ - one symbolic euro for every month of my first year - to keep these insights accessible while honoring the journey it took to live them.